Get the Full Catalogue of Our Solutions

data is the new gold data management MBT NetApp CTI Group

Data is the New Gold; How NetApp Empowers Businesses with Enterprise Data Management

Author:

In modern business, data has become every company’s most valuable asset. From transactions and internal reports to customer records, every piece of information holds strategic value that can shape critical business decisions. It’s no surprise that many now say, “data is the new gold”, and for good reason. 

But like gold, data only holds value if properly managed and protected. The question is: how can companies handle data efficiently while safeguarding it from ever-evolving threats?  

This is where NetApp comes in. For over two decades, the company has helped organizations worldwide transform the way they store and leverage their data. 

 

Why Enterprise Data Management Is Critical for Your Business?

why enterprise data management is critical for business

Every second, thousands of new data points are generated, from digital transactions, emails, IoT sensors, to cloud collaboration. Without a solid data management strategy, these can quickly become a burden: soaring storage costs, slower access, and a higher risk of data loss.  

Enterprise data management goes beyond just storing data, it ensures that information can be:  

  • Accessed quickly and securely  
  • Managed across different environments (on-premises, hybrid, and multi-cloud)  
  • Recovered swiftly in case of incidents  
  • Fully utilized for informed business decisions  

With technologies like ONTAP, SnapMirror, Snapshot, SnapLock, and Active IQ, NetApp empowers thousands of companies to turn their storage systems into resilient, efficient, and future-ready data infrastructures. 

 

Did You Know? Half of the World’s Files Are on NetApp

This claim comes straight from Jensen Huang, CEO of NVIDIA, during the NVIDIA GTC 2024 keynote: “Nearly half of the world’s on-prem files are stored on NetApp.”  

NetApp confirmed this on its official blog. While not a literal measurement, the statement highlights one thing clearly: NetApp enjoys massive global trust. From large enterprises to government agencies, many organizations rely on NetApp as the backbone of their data management. 

 

NetApp Built-in Security from the Ground Up

Many organizations still treat security as an added layer. NetApp takes a different approach: security is built into the system architecture. With NetApp ONTAP, protection starts at the storage level.  Features such as end-to-end encryption, ransomware protection, multi-admin verification, and data immutability (WORM) ensure data stays safe from both internal and external threats.  

It doesn’t stop there. Active IQ, powered by AI, detects suspicious behavior before incidents occur. This proactive approach allows NetApp to face cyber threats head-on, instead of just reacting after an attack. 

 

Globally Recognized: “The Most Secure Storage on the Planet”

In April 2025, independent security lab SE Labs awarded NetApp the Enterprise Data Protection Award 2025, stating: “NetApp reinforces its status as the most secure storage on the planet.” This recognition confirms that NetApp not only protects against ransomware but also maintains data integrity and availability in various scenarios, including disaster recovery.  

For IT professionals, the award is proof that NetApp’s security claims are backed by real-world performance. 

 

5 Effective Steps to Protect Company Data

5 effective steps to protect company data

Keeping data secure and reliable doesn’t happen overnight. Based on best practices and NetApp’s experience across industries, here are five key steps: 

Identify & Classify Data

Understand the types of data you have and who can access them. NetApp supports role-based access control to enforce proper authorization. 

Strengthen Storage-Level Protection

Apply encryption, snapshots, and ransomware protection. For example, NetApp ONTAP offers immutable snapshots that cannot be altered, even by administrators. 

Automated Backup & Recovery

Ensure backup systems run automatically and are tested regularly. Solutions like SnapMirror or integration with NAKIVO enhance data recovery. 

AI-Powered Intelligent Monitoring

Use Active IQ to detect anomalies in real-time and prevent potential threats early. 

Implement a Zero Trust Architecture

NetApp enforces Zero Trust principles with layered authentication and strict verification for every data access. 

These steps help organizations maintain business resilience while keeping data secure, accessible, and ready for use anytime. 

 

Unified Data Management for Maximum Efficiency and Mobility

Beyond security, NetApp excels in unifying data management across environments. With a unified storage architecture, companies can manage on-premises, private cloud, and multi-cloud data consistently, without added complexity. 

Key advantages include: 

  • Up to 70% storage efficiency through deduplication and compression 
  • Seamless data mobility across clouds with no downtime 
  • AI-driven automation for performance optimization and predictive hardware failure 
  • Native integration with AWS, Azure, and Google Cloud 
  • Support for Block, File, and Object storage in a single system 

With this combination, NetApp doesn’t just store data; it manages the entire data lifecycle end-to-end. 

 

Conclusion: NetApp, the Pillar of Data Enterprise Management in a Data-Driven World

In today’s business landscape, enterprise data storage and management are no longer just technical necessities; they are the foundation of modern business strategy. 

NetApp has proven itself as a digital trust architect, earning global recognition such as the SE Labs Award 2025, endorsement from industry leaders like Jensen Huang, and consistent positioning as a Leader in the Gartner Magic Quadrant for Primary Storage 2025. 

NetApp continues to innovate, helping organizations manage, protect, and maximize their data potential. After all, data is the new gold, and NetApp is the vault. 

 

Build a Strong Data Foundation with MBT and NetApp

Effective enterprise data management requires the right technology partner. As an authorized NetApp distributor in Indonesia, Mega Buana Teknologi (MBT), a subsidiary of CTI Group, is ready to help you implement secure, efficient, and integrated data solutions across environments, from on-premises to multi-cloud. 

Contact us here to consult and discover how NetApp solutions can strengthen your business data foundation. 

 

Author: Syamsul Akbar – Technical Manager Mega Buana Teknologi 

Editor: Wilsa Azmalia Putri – Content Writer CTI Group 

Share On

Thanks for filling out our form!

Please fill out the form below to be able to download our latest Digital Solution Guide